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Contributor: Wim Rampen
Posted: 05/20/2013 12:00:00 AM EDT
Don’t Take The Customer Decision Journey For Granted If we judge marketers by their (customers' ) actions we could come to the conclusion many take the Customer Decision Journey for granted. read more
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Contributor: Dr. William Bleuel
Posted: 05/17/2013 10:20:00 PM EDT
What About the Customers in the Middle? There is a general rule in the market that customers will generally only offer feedback when they either have a really bad experience or great one. read more
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Contributor: David Meerman Scott
Posted: 05/16/2013 2:03:00 PM EDT
Building inbound marketing assets are not marketing expenses I get pushback from many entrepreneurs and business owners as well as CMOs in larger businesses about the idea of using inbound marketing because they see the investment in people to create content as a barrier. read more
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Contributor: Joel Rubinson
Posted: 05/15/2013 12:00:00 AM EDT
Marketers and media getting that synching feeling In a multiscreen era, Marketers need to measure and synch all digital behaviors across screens to use media to create brand growth read more
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Contributor: C. B. Whittemore
Posted: 05/14/2013 12:00:00 AM EDT
When Customers Face Sensory Overload... I see sensory overload becoming more of an issue for all of us. Imagine what it's like for our customers. How might we help them? Here are some thoughts on the matter triggered by a visit to Las Vegas. read more
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Contributor: Esteban Kolsky
Posted: 05/14/2013 12:00:00 AM EDT
Continuing Discussions on Knowledge Management Did you have fun reading through the last series of posts about the future of knowledge management I wrote for Stone Cobra (links at the bottom of this post)? My model is to do “sponsored” research; I know it sounds horrible, so let me explain. read more
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Contributor: Paul Greenberg
Posted: 05/14/2013 12:00:00 AM EDT
Five Conferences 2013: SugarCRM next up SugarCRM has been one of the nicest success stories in the CRM industry, often taking what were seemingly difficult steps and turning it into gold. read more
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Contributor: Barbara Burke
Posted: 05/13/2013 6:51:00 PM EDT
Get ahead of the rumors by providing the facts Without the facts, they’ll make something up. A few months ago, I saw what happened when the employees in a large contact center believed a false rumor. read more
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Contributor: Toby Bloomberg
Posted: 05/13/2013 12:45:00 PM EDT
What Is Your One Big Truth About Social Media? The truth is like the sun. You can shut it out for a time but it ain't goin' away. ~ Elvis Presley Just One Crowd Sourced Question Twitter, Facebook, Linkedin, Pinterest and other social networks changed how we think about "social media" from those long ago days of the blogosphere. read more
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Contributor: Virtual Observations
Posted: 05/10/2013 12:00:00 AM EDT
WFM integrations done right: Avaya Virtual Observer Community workforce management system offers a native and smarter integration at a lower cost than legacy workforce management suites, providing Avaya customers with distinct advantages in a highly competitive marketplace. read more
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Contributor: Judy Murdoch
Posted: 05/08/2013 12:00:00 AM EDT
Information Products for an Itsy Bitsy World In the early days of the Internet I remember a lot of companies would take all their print material and “dump” it into their web pages. read more
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Lessons From Peter Drucker:
Why "Doing the Right Thing" is the Key to Winning Customers: Integrity can mean a lot of different things to different people, but Drucker simplified it to a single sentence --- it means adhering to a code of ethics and doing the right thing by sticking to that code. read more
drucker | marketing | drucker on marketing
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"The Drucker Perspective":
Ignorance: The Secret of Demand-Side Innovation?: Would you like to come up with innovations that mark you as an extraordinary performer? I’m talking about innovators like Frederick Smith who thought up the idea behind FedEx while still in college, or Albert Einstein who developed the Theory of Relativity not while laboring befor read more
innovation
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Can Your Multi-Channel Agents Keep Up With "Watson?": In 2011,... read more
jeopardy | watson | ivr
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Mistake Made in Social Media Marketing, Engagement: Social media marketing is a large and... read more
social media | social marketing | social crm
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