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Contributor: David Meerman Scott
Contributor: 05/16/2013 2:03:00 PM EDT
Building inbound marketing assets are not marketing expenses I get pushback from many entrepreneurs and business owners as well as CMOs in larger businesses about the idea of using inbound marketing because they see the investment in people to create content as a barrier. read more
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Contributor: David Meerman Scott
Contributor: 05/14/2013 4:45:00 PM EDT
My TEDx talk The Need to Explore The video of my talk was just posted to the TEDx YouTube channel. Direct link to The Need to Explore on YouTube. This is a completely new speech for me with no reliance on the material I use in my keynotes. read more
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Contributor: David Meerman Scott
Contributor: 05/09/2013 3:41:00 AM EDT
How to Pitch a Blogger I get several hundred pitches a week from well-meaning PR people. Conversations with other bloggers suggest this is the norm, so now it is as tough to reach a blogger as it is to reach a mainstream journalist. read more
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Contributor: David Meerman Scott
Contributor: 05/02/2013 4:14:00 PM EDT
How Gareth Fairhurst used content marketing to get elected Gareth Fairhurst , a local councillor on Wigan Council, has used online communications and social media, including his blog , Twitter @cllrgwfairhurst , and Facebook to communicate with his constituents in Standish , a village in Greater Manchester, England. read more
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Contributor: David Meerman Scott
Contributor: 04/29/2013 2:25:00 PM EDT
World's worst website I'd like to nominate the English-language edition of the Tokyo 2020 Candidate City website as the worst English-language site in the world. The site is built in support of bringing the 2020 Summer Olympic Games to Tokyo. read more
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Contributor: David Meerman Scott
Contributor: 04/25/2013 9:12:00 PM EDT
Communications revolution I'd like to step way, way back and look at the big picture of where we are today with our ongoing communications revolution. This is not a view, to use the cliché, from 30,000 feet. read more
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Contributor: David Meerman Scott
Contributor: 04/21/2013 3:57:00 PM EDT
The HubSpot Culture Code: Creating a Company We Love My friends over at HubSpot published a deck on Slideshare called The HubSpot Culture Code: Creating a Company We Love . The presentation deck started out as an internal document years ago (it doubles as the company handbook). read more
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Contributor: David Meerman Scott
Contributor: 04/15/2013 4:00:00 PM EDT
The End of Big Last night I finished my advance readers' edition of The End of Big: How the Internet Makes David the New Goliath by the super-smart Nicco Mele . read more
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Contributor: David Meerman Scott
Contributor: 04/12/2013 1:51:00 PM EDT
Newsjacking with a B2B infographic and blog post With all the talk about the Oreo Super Bowl newsjacking juggernaut , many people think that newsjacking , the art of injecting your ideas into a breaking news story is only for consumer brands. read more
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Contributor: David Meerman Scott
Contributor: 04/10/2013 1:17:00 PM EDT
How Raytheon implemented a brand journalism approach to content marketing I'm always fascinated by organizations that embrace brand journalism, hiring reporters to create content that serves as marketing and public relations. read more
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Lessons From Peter Drucker:
Why "Doing the Right Thing" is the Key to Winning Customers: Integrity can mean a lot of different things to different people, but Drucker simplified it to a single sentence --- it means adhering to a code of ethics and doing the right thing by sticking to that code. read more
drucker | marketing | drucker on marketing
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"The Drucker Perspective":
Ignorance: The Secret of Demand-Side Innovation?: Would you like to come up with innovations that mark you as an extraordinary performer? I’m talking about innovators like Frederick Smith who thought up the idea behind FedEx while still in college, or Albert Einstein who developed the Theory of Relativity not while laboring befor read more
innovation
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When the Customer is Upset, Things Are NOT Fine: Reinforced by clichéd television... read more
customer service | customer complaints | social media
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2013 Call Center Week Award Winners: Who Runs the World's Best Call Centers?: The... read more
call center
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