Books

A social revolution in how we communicate has taken place in recent years. Smartphones, social web tools, and the instant availability of... read more

To meet today’s pressure to acquire new customers, many companies pull out all the stops in order to woo a stranger to sample their wares. But... read more

Consumers now more than ever are carefully considering how they spend every dollar. At the same time, social media that gives buyers a public forum... read more

In Reorganize For Resilience: Putting Customers at the Center of Your Organization (Harvard Business Press; January 19, 2010; $35), Harvard Business... read more

GM and AIG face a branding crisis that many brands face today. Pressured by Wall Street pressure for growth, they sacrificed once well-defined... read more

The old interruptive model of marketing doesn’t work. Customers are tuning out. They no longer listen to in-your-face messages. Instead, they... read more

Chris Brogan, one of the world’s top-ranked bloggers, is a leading social media strategist who counsels top companies like Microsoft, Cisco... read more

The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people... read more

There’s no business like small business in this study of the retail sector. Growing up in Perth Amboy, N.J., veteran business journalist... read more

The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers,... read more