Articles by Jeanne Bliss

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Jeanne Bliss is not an evangelist or observer of companies.

She’s been inside them for twenty-five years, arm wrestling them on behalf of their customers! As “Chief Customer Zealot” for five large U.S. market leaders, Bliss has fought valiantly to get the customer on the strategic agenda, redirecting priorities and creating transformational changes to the brands’ customer experience. She has driven achievement of 95 percent loyalty rates, changing customer experiences across 50,000-person organizations…convincing even the staunchest curmudgeons to help push the customer rock up the hill.

Bliss has been at the apex of remarkable customer creations and has driven achievements inside large corporate machines. Bliss’ vigor and passion for customers is the result of the collision of her Italian heritage and the serendipitous circumstances that brought her to the Wisconsin farmlands in 1983.

She developed her passion for the customer at Lands’ End, Inc., where she reported to the company’s founder and executive committee as leader for the Lands’ End customer experience.

She was Senior Vice President of Franchise Services for Coldwell Banker Corporation.Bliss served Allstate Corporation as its chief officer for customer satisfaction and retention. She was Microsoft Corporation’s General Manager of Worldwide Customer & Partner Loyalty. At Mazda Motor of America Bliss initiated the brand’s retention effort as senior manager, customer satisfaction.

Now managing partner of Customer Bliss, Bliss coaches leaders on how to wrap their company’s focus around customer profits. She is a worldwide keynote speaker on sustaining the energy and effort required to keep pushing that customer rock up the hill.