Articles by John Gerzema
|
|
John Gerzema is the Chief Insights Officer at Young & Rubicam. As a best-selling author and pioneer of account planning in American advertising agencies, Gerzema has guided brands to international strategic and creative acclaim. His new book, The Brand Bubble: The Looming Crisis in Brand Value and How To Avoid It, is a Business Week best seller and named #3 Best Business Book for 2008 from Amazon’s editors and Best Advertising and Marketing Book for 2008 from CEO Read and Library Journal.
Gerzema is a sought after presenter around the world and a regular commentator on Fox Business and Bloomberg News. His work has been reviewed in the Financial Times, Harvard Business Review and Strategy and Business. He previously ran Fallon’s international network, founding offices in Tokyo, Singapore, Hong Kong and São Paolo. Gerzema holds a master’s degree from the Medill School of Journalism at Northwestern University and a B.S. in marketing from The Ohio State University.
Follow John Gerzema on @johngerzema on Twitter and thebrandbubble.com/blog.
-
According to branding phenomenon John Gerzema, author of The Brand Bubble , the best brands today communicate excitement, dynamism and creativity. So what do Pixar, Wikipedia, Adidas and the iPhone have that other brands don’t? We asked Gerzema how he collected and analyzed the data to compile a chart of the highest performing brands today. What he found was sobering: The amount of trust...Full Article »
-
Field Service & Workforce Mobility 2011
Sydney, NSW
March 23- 24, 2011 -
Call Centre Week Canada
Sheraton Toronto Airport, Toronto, Canada
September 13- 16, 2010 -
Gestão por Processos
São Paulo, SP
January 26- 28, 2011 -
Customer Feedback Week
Hilton Rosemont/Chicago O'Hare,Rosemont, IL
September 20- 22, 2010
|
Reach Customer Management professionals through cost-effective marketing opportunities to deliver your message, position yourself as a thought leader, and introduce new products, techniques and strategies to the market.
Learn More >> Join today and interact with a vibrant network of customer management professionals, keeping up to date with the customer management industry by accessing our wealth of Customer Management articles, videos, online seminars, live conferences and more. Sign Up Today! |
| Customer Management IQ, a division of IQPC 2010 All rights reserved.Use of this site constitutes acceptance of our User Agreement and Privacy Policy. Careers With IQPC | Contact Us | Unsubscribe to Bizo |
|