| 101 blog results |
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Contributor: Wim Rampen
Contributor: 05/20/2013 12:00:00 AM EDT
Don’t Take The Customer Decision Journey For Granted If we judge marketers by their (customers' ) actions we could come to the conclusion many take the Customer Decision Journey for granted. read more
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Contributor: Wim Rampen
Contributor: 03/24/2013 12:00:00 AM EDT
Value Is Always Co-Created In Use Much of my thinking and writing is inspired by a Service Dominant Logic. Today's post is about one of the key notions from that logic: Value Is Always Co-Created in Use. read more
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Contributor: Wim Rampen
Contributor: 03/17/2013 12:00:00 AM EDT
Burning Bridges To Foster Innovation Innovators not only need to experiment and fail (fast) they also need to understand that burning bridges might be the best option they have if they want to be successful at growing a market. read more
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Contributor: Wim Rampen
Contributor: 02/26/2013 12:00:00 AM EST
We Don’t Need An NPS-[fill in the blanks] You have probably heard this before: "People in [fill in any country name] do not rate your service with a 9 or higher. That's not our culture". read more
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Contributor: Wim Rampen
Contributor: 02/18/2013 12:00:00 AM EST
You Don’t Need a CEM/CRM Strategy To Be Customer Centric I believe one can be extremely Customer centric without having a Customer Relationship Management or (Branded) Customer Experience strategy. read more
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Contributor: Wim Rampen
Contributor: 02/13/2013 12:00:00 AM EST
Steve Jobs on Customer Driven Innovation I stumbled on this -must-read- post from Gaurav Ballah, in which he embedded a video from Steve Jobs I think is a must see for it puts an end to the myth that Apple does not listen to Customers. read more
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Contributor: Wim Rampen
Contributor: 02/04/2013 12:00:00 AM EST
Building Customer Communities For All The Wrong Reasons In his latest Harvard Business Review post Bill Lee claims "building Customer communities is the key to creating value". I think he's claiming that for all the wrong reasons and with all the wrong arguments. read more
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Contributor: Wim Rampen
Contributor: 01/23/2013 12:00:00 AM EST
Edelman’s 2013 Trust Barometer The Edelman Trust barometer 2013 has been published. Bottom line: Trust as we knew it before 2008 has not returned, and most likely will not anytime soon; financial services remain at the bottom of trusted organizations, and The Netherlands is not doing too well either. read more
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Contributor: Wim Rampen
Contributor: 01/20/2013 12:00:00 AM EST
Pricing the Customer’s Experience.. Few companies seem to recognize that their pricing practices are causing side-effects that harm the Customer's experience. Do you recognize them? There is a way out too. read more
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Contributor: Wim Rampen
Contributor: 01/11/2013 12:00:00 AM EST
Top 20 CRM Blogs of 2012 on CRM Outsiders Chris Bucholtz released his annual overview of Top 20 CRM blogs. Last year he put me on spot number 12 and this year on number 10. read more
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Lessons From Peter Drucker:
Why "Doing the Right Thing" is the Key to Winning Customers: Integrity can mean a lot of different things to different people, but Drucker simplified it to a single sentence --- it means adhering to a code of ethics and doing the right thing by sticking to that code. read more
drucker | marketing | drucker on marketing
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"The Drucker Perspective":
Ignorance: The Secret of Demand-Side Innovation?: Would you like to come up with innovations that mark you as an extraordinary performer? I’m talking about innovators like Frederick Smith who thought up the idea behind FedEx while still in college, or Albert Einstein who developed the Theory of Relativity not while laboring befor read more
innovation
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Can Your Multi-Channel Agents Keep Up With "Watson?": In 2011,... read more
jeopardy | watson | ivr
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Mistake Made in Social Media Marketing, Engagement: Social media marketing is a large and... read more
social media | social marketing | social crm
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