| 54 blog results |
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Contributor: Joel Rubinson
Contributor: 04/25/2012 12:00:00 AM EDT
Exciting announcement from Rubinson Partners, Inc. Rubinson Partners, Inc., a marketing and research consulting firm that specializes in leveraging digital and social media understanding to transform marketing and research processes, announced that Judah Phillips has joined its advisory team. read more
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Contributor: Joel Rubinson
Contributor: 04/09/2012 12:00:00 AM EDT
Improve digital marketing with new ROI metrics, Google tells CPG marketers Google tells CPG marketers, to improve digital performance, move away from sole reliance on marketing mix models towards measuring Key Value Tasks and their downstream impact. read more
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Contributor: Joel Rubinson
Contributor: 02/08/2012 12:00:00 AM EST
Is advertising relevant? Only 11% of TV commercials are relevant to me as both a consumer and shopper. Reduce advertising waste by increasing the relevance of ad impressions at the moment of exposure, to individuals as BOTH consumers AND shoppers. read more
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Contributor: Joel Rubinson
Contributor: 01/30/2012 12:00:00 AM EST
How Social Media is revolutionizing paid and owned media Social media is not just about earned media, it profoundly affects paid and owned media as well, changing how marketers spend their ad budgets, away from demographics and toward interests, behaviors, and self-directed seeking. read more
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Contributor: Joel Rubinson
Contributor: 01/18/2012 12:00:00 AM EST
Reinventing innovation processes is about behavior not purchase intent scores With 80% of new products failing and with most of the breakthroughs actually being line extensions, we have to admit the CPG approach to innovation is broken. read more
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Contributor: Joel Rubinson
Contributor: 10/31/2011 12:00:00 AM EDT
How to increase marketing ROI in the digital age How do we reach the “readier” to purchase consumer to increase ad effectiveness? Digital activities that are self-directed, e.g. read more
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Contributor: Joel Rubinson
Contributor: 09/19/2011 12:00:00 AM EDT
Data informed, idea led In the end, the role of research is to inform. The role of a marketer is to develop ideas. That’s why business should be “data-informed, idea-led. read more
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Contributor: Joel Rubinson
Contributor: 07/27/2011 12:00:00 AM EDT
What is missing from moments of truth marketing In marketing, Procter talks of first moment of truth. Google offers zero moment of truth. Something is missing because that comes before search. read more
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Contributor: Joel Rubinson
Contributor: 06/22/2011 12:00:00 AM EDT
Mobile marketing: separating trend from fad the tipping point for mobile advertising will come when we move from gamification to simplification as our main marketing idea for how to use mobile. read more
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Contributor: Joel Rubinson
Contributor: 06/06/2011 12:00:00 AM EDT
sharing is more than fans friends and followers Sharing is bigger than fans, friends, and followers. Facebook accounted for 38% of inbound traffic driven by sharing activity. For some content categories, e-mail was nearly equal to Facebook. read more
| 54 blog results |
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Customer Experience Management for Banking & Financial Services
Venue to be confirmed, London, UK
September 18- 20, 2012 -
12th Annual Minimising Churn and Building Customer Profitability
Amara Hotel, Singapore
June 6- 7, 2012 -
3rd Annual UAE Customer Service Week
Abu Dhabi, United Arab Emirates
September 30- 3, 2012 -
Customer Experience Management in Telecoms: UK Summit
Chelsea Football Club, London, UK
July 16- 19, 2012
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Lessons From Peter Drucker:
Why "Doing the Right Thing" is the Key to Winning Customers: Integrity can mean a lot of different things to different people, but Drucker simplified it to a single sentence --- it means adhering to a code of ethics and doing the right thing by sticking to that code. read more
drucker | marketing | drucker on marketing
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"The Drucker Perspective":
Ignorance: The Secret of Demand-Side Innovation?: Would you like to come up with innovations that mark you as an extraordinary performer? I’m talking about innovators like Frederick Smith who thought up the idea behind FedEx while still in college, or Albert Einstein who developed the Theory of Relativity not while laboring befor read more
innovation
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You Hired Me for Customer Service, Not Sales: I’m sure you’ve met this person... read more
customer service | agent engagement
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The Social Mistake You Cannot Afford to Make: From emphasizing personalized responses that... read more
social media | social crm | roi
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