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Contributor: David Meerman Scott
Contributor: 05/15/2012 2:52:00 PM EDT
Risk "Don't do that, it's too risky." In business, people spend a great deal of time and money evaluating risk. It's one of those things they teach in MBA school. read more
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Contributor: David Meerman Scott
Contributor: 05/08/2012 6:26:00 PM EDT
Content marketing in highly regulated industries On the global speaking circuit , I frequently get pushback from audience members who work in highly regulated industries. They claim, erroneously, that laws like HIPAA and regulations like those from the SEC forbid them from creating valuable content on the Web or engaging in social media. read more
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Contributor: David Meerman Scott
Contributor: 05/06/2012 11:12:00 PM EDT
Acura uses Twitter to hashtag spam hundreds This afternoon, Renee tweeted me from the New Orleans Jazz & Heritage Festival because she knows I am a big live music fan. I tweeted her back using the #JazzFest2012 hashtag. read more
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Contributor: David Meerman Scott
Contributor: 05/05/2012 1:54:00 PM EDT
Google News now offers real time breaking coverage pages Today when I checked out the Google News headlines as I do several times a day, I noticed a new feature. Now, for each breaking story covered, there is a button called See realtime coverage . read more
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Contributor: David Meerman Scott
Contributor: 05/03/2012 4:19:00 PM EDT
Public relations is not the same as media relations Back in the day, the only way to easily communicate with your public was to use mainstream media and analysts as your mouthpieces. So the public relations department and the agencies they employed spent a great deal of effort convincing editors, reporters and analysts that your company was one worth talking up. read more
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Contributor: David Meerman Scott
Contributor: 05/02/2012 11:20:00 AM EDT
We are the media: Amanda Palmer and the future of your business On April 6, 2010 after a two year fight Amanda Palmer finally freed herself from her record deal with Roadrunner Records. For the seven years prior to her label divorce, anything she had written and recorded (either solo or with her band, The Dresden Dolls) has technically been owned and under the ultimate control of the label. read more
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Contributor: David Meerman Scott
Contributor: 04/30/2012 8:04:00 AM EDT
Say it with fewer words My blog posts always seem to be long. Sometimes as much as 500 words (or more). I find it difficult to say something in just a few words. But we're all busy with so many things demanding our attention. read more
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Contributor: David Meerman Scott
Contributor: 04/24/2012 1:14:00 PM EDT
Lindsey shows how to market to millennials and how to get a first job Last month I wrote a post called Tough love for marketing and PR job seekers . In it I challenged you to prove you are a great marketer by showing, not telling. read more
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Contributor: David Meerman Scott
Contributor: 04/20/2012 1:19:00 PM EDT
Bob Marley and me This week "Marley, " the new Bob Marley documentary hits the screens in many countries. Naturally, the official U.S. release date is 4/20 . The film is terrific and I have a small role in finally telling the reggae legend’s story on film. read more
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Contributor: David Meerman Scott
Contributor: 04/19/2012 10:16:00 PM EDT
open cycle launches today and is a company to watch open cycle , the new project from Gerard Vroomen , officially launches today. Back in 2006 when I was looking for interesting examples of companies for inclusion in the first edition of The New Rules of Marketing and PR (now in its third edition ) a cycling friend told me about Cervelo . read more
| 471 blog results |
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Customer Experience Management for Banking & Financial Services
Venue to be confirmed, London, UK
September 18- 20, 2012 -
12th Annual Minimising Churn and Building Customer Profitability
Amara Hotel, Singapore
June 6- 7, 2012 -
3rd Annual UAE Customer Service Week
Abu Dhabi, United Arab Emirates
September 30- 3, 2012 -
Customer Experience Management in Telecoms: UK Summit
Chelsea Football Club, London, UK
July 16- 19, 2012
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Lessons From Peter Drucker:
Why "Doing the Right Thing" is the Key to Winning Customers: Integrity can mean a lot of different things to different people, but Drucker simplified it to a single sentence --- it means adhering to a code of ethics and doing the right thing by sticking to that code. read more
drucker | marketing | drucker on marketing
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"The Drucker Perspective":
Ignorance: The Secret of Demand-Side Innovation?: Would you like to come up with innovations that mark you as an extraordinary performer? I’m talking about innovators like Frederick Smith who thought up the idea behind FedEx while still in college, or Albert Einstein who developed the Theory of Relativity not while laboring befor read more
innovation
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You Hired Me for Customer Service, Not Sales: I’m sure you’ve met this person... read more
customer service | agent engagement
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The Social Mistake You Cannot Afford to Make: From emphasizing personalized responses that... read more
social media | social crm | roi






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