Articles by John Gerzema
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John Gerzema is the Chief Insights Officer at Young & Rubicam. As a best-selling author and pioneer of account planning in American advertising agencies, Gerzema has guided brands to international strategic and creative acclaim. His new book, The Brand Bubble: The Looming Crisis in Brand Value and How To Avoid It, is a Business Week best seller and named #3 Best Business Book for 2008 from Amazon’s editors and Best Advertising and Marketing Book for 2008 from CEO Read and Library Journal.
Gerzema is a sought after presenter around the world and a regular commentator on Fox Business and Bloomberg News. His work has been reviewed in the Financial Times, Harvard Business Review and Strategy and Business. He previously ran Fallon’s international network, founding offices in Tokyo, Singapore, Hong Kong and São Paolo. Gerzema holds a master’s degree from the Medill School of Journalism at Northwestern University and a B.S. in marketing from The Ohio State University.
Follow John Gerzema on @johngerzema on Twitter and thebrandbubble.com/blog.
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According to branding phenomenon John Gerzema, author of The Brand Bubble , the best brands today communicate excitement, dynamism and creativity. So what do Pixar, Wikipedia, Adidas and the iPhone have that other brands don’t? We asked Gerzema how he collected and analyzed the data to compile a chart of the highest performing brands today. What he found was sobering: The amount of trust...Full Article »
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Customer Experience Management for Banking & Financial Services
Venue to be confirmed, London, UK
September 18- 20, 2012 -
12th Annual Minimising Churn and Building Customer Profitability
Amara Hotel, Singapore
June 6- 7, 2012 -
3rd Annual UAE Customer Service Week
Abu Dhabi, United Arab Emirates
September 30- 3, 2012 -
Customer Experience Management in Telecoms: UK Summit
Chelsea Football Club, London, UK
July 16- 19, 2012
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