Articles by Clara Shih
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Clara Shih created Faceconnector (formerly Faceforce), the first business application on Facebook. She is a frequently invited speaker at social media conferences around the world, including Web 2.0 Expo, Enterprise 2.0, Netgain, Software Business Online, Social Ad Summit and Toronto TechWeek. Shih is product line director of AppExchange, salesforce.com’s online marketplace for business Software-as-a-service applications built by third-party developers and ISVs. She previously worked in strategy and business operations at Google and as a software developer at Microsoft. She holds undergraduate and graduate degrees in computer science from Stanford as well as a master’s degree in Internet studies from Oxford, where she studied as a Marshall Scholar.
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If you ask social CRM expert Clara Shih about reactions by most companies to the topic of social media, she would tell you “it's still very early.” Shih founded faceforce (the business application on Facebook now known as Faceonnector) and wrote The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff . By engaging in the...Full Article »
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Customer Experience Management for Banking & Financial Services
Venue to be confirmed, London, UK
September 18- 20, 2012 -
12th Annual Minimising Churn and Building Customer Profitability
Amara Hotel, Singapore
June 6- 7, 2012 -
3rd Annual UAE Customer Service Week
Abu Dhabi, United Arab Emirates
September 30- 3, 2012 -
Customer Experience Management in Telecoms: UK Summit
Chelsea Football Club, London, UK
July 16- 19, 2012
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