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what do you do to build customer loyalty?



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Author: cinderella9863: Add as a Colleague
Posted: 03/24/2010  7:42:45 AM EDT
Tags: loyalty

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View Profilempostell: Add as a ColleagueAdd as a Colleague
05/12/2010 12:10:39 PM EDT

I agree with Phaseware and Nayazahmed. I'd add that proactively listening and working to understand what's important to customers builds loyalty as does consistently acting with integrity. Customers also respond favorably to companies and individuals who take responsibility for their actions and learn from their mistakes. Here's a short webcast on building a climate that fosters customer loyalty. http://www.youtube.com/watch?v=uysz6CRGoK4
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View ProfilePhaseWare: Add as a ColleagueAdd as a Colleague
04/15/2010 7:37:31 PM EDT

Nayazahmed has given you one of the pieces to customer loyalty. Another is doing what you say you will do and when you said you would do it. Right now so much customer service is so bad that just doing the above will surprise people. But if you promise something, deliver on it, exceed expectations if you can, give polite, one-on-one, competent service, and you will be well on your way. Obviously the product or service you sell must be good, too, and for a reasonable price (not necessarily the lowest, just reasonable. Put all these elements together and you will have your customers with you for a long time.
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View ProfileNayazahmed: Add as a ColleagueAdd as a Colleague
03/25/2010 9:59:39 AM EDT

Primarily there are two things which i would do; 1) Customer service: Go extra mile and meet customer needs & train your staff to do the same. Customers remember being treated well. 2)Being Loyal: If you are loyal to your team, they will feel positively about their jobs and pass that loyalty along to your customers. Empower your team to make decisions that benefit the customer.
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