manny.alvarez:
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11/03/2009 5:04:03 PM EST
Great customer service simply put is exceed customer expectations. In striving to achieve this you have to be continually evolving because what a customer thinks is great this year will be an expectation the following year.
Great Customer service should be measured by the Voice of the Customer. Monitor calls for script, product, process,etc. adherence but also have a measure for Voice of the customer.
When monitoring calls it is an internal expectation of what we think is great service although it might not even align with what the customer thinks it's great service. Sometimes we try to fit our process, processes, great monitoring form, etc. to define our great customer service instead of stepping back and formulating a strategy that clearly defines outcomes. For example, the monitoring form is to gage compliance to our call monitoring expectations and the Voice of the Customer is to look from the outside in and listen from the customer's viewpoint. What would he really think about this call if he did not know all the internal jargon that we put into our monitoring forms.
We need to keep great customer service simple:
1. simple monitoring form that captures essentials and aligns with our organizational objectives.
2. Create a Voice of the Customer form that focuses only on the customer experience.
3. Measure repeat calls, first call resolution, fatal and non-fatal accuracy, SLVs.
4. Continue to evolve your quality strategy.
Hope it adds some insight.
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