Creating a Customer Focused Culture
08/22/2010
customer support | strategy | Acronis | Ed Benack | customer experience | L.L. Bean | Nordstrom | policies
CIO of Acronis and IT specialist, Ed Benack talks at March's annual Customer Experience Summit about creating a customer friendly culture. His advice includes, "don't underestimate policies and proccesses being customer focused" and "get a lot of broad examples" when changing your customer service approach. Benack references successful business's L.L. Bean and Nordstrom, who both have a strong customer focus.
customer support | strategy | Acronis | Ed Benack | customer experience | L.L. Bean | Nordstrom | policies
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