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Back to Basics With Peter Drucker: Lessons For Customer Management
I can almost see professor Peter Drucker, widely acknowledged as the creator and inventor of modern management, gazing out his office window at Claremont Graduate University and pondering the widespread economic malaise that has affected nearly every industry and company worldwide. Professionals in the field of Customer Management face strong challenges today. Challenges, that Drucker's business philosophy ....more |
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Author: Steve Chriest Tags: Steve Jobs | customer creation | Steve Chriest |
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The Three Steps to Creating an Iconic Brand
All companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons. But very few companies are able to achieve this iconic status. Contrary to popular perception, iconicity does not happen by chance, but rather has to be carefully planned and executed. A look at some of the most iconic brands in history such as Coca-Cola, Harley Davidson, Giorgio Armani, ....more |
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Author: Martin Roll Tags: VentureRepublic | iconic brands | brand stories |
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Creating Brands People Love
In today's volatile market, it's important for brands to stay consistent. Brian Till and Donna Heckler, marketing experts and authors of Creating Brands People Love: Discover the Secrets of Creating and Growing World-Class Brands, speak with Customer Management IQ about how to keep brands relevant.In your book Creating Brands People Love, you liken marketing to football. You write that the brand manager, th....more |
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Author: Brian Till and Donna Heckler Tags: Donna Heckler | Microsoft | Brian Till |
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Customer Psycho-Economics In An Economic Crisis
Stress, confusion, uncertainty and even fear—these emotions are surging in the customer because of the economic crisis. Customers feel they have less control over their financial well-being. To cope, they turn to one of two mutually exclusive psycho-economic mindsets. One is a hoarding, “ride out the storm” mentality characterized by reduced spending and a heightened focus on price. The ot....more |
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Author: John Todor Tags: apple stores | customer loyalty | experiential value |
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The Preferred Channel: Best Buy Cuts Call Center Costs By Leveraging Social Media
Social media is taking pressure off of the call center. Always asked to “do more with less” creative customer-focused companies are looking to alternative channels to talk to customers including the social Web. Mover and shaker in customer service Best Buy, famous for the Geek Squad, recently launched Twelpforce, which allows customers to ask questions via micro blogging site Twitter. ....more |
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Author: John Moore Tags: Best Buy | Geek Squad | Twelpforce |
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Why is Apple by far the best rated tech company when it comes to customer service statistics?
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