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A Discussion with Paco Underhill, Author of Why We Buy: The Science of Shopping
Paco Underhill, Founder, CEO and President of consumer research firm Envirosell, speaks with Customer Management IQ's Blake Landau about his book Why We Buy: The Science of Shopping . Underhill sheds light on pricing, customer management and the voice of the customer with consideration for the current |
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Author: Blake Landau Tags: paco underhill | envirosell | why we buy: the science of shopping |
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Branding Online Communities For Customer Engagement
How Relevant and Accessible Brands Drive Consumer EngagementThe evolution of the online channel has opened up new ways for brands and products to make their way into consumers' lives, even when they are only peripherally engaging in relevant online activity.What drives customer engagement in brand strategy? An effective messaging campaign will make its way into the lives of their customers through engaging ....more |
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Author: Ana Dan Tags: web 2.0 marketing | online communities | viral marketing |
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Media and Marketing with Wharton's Jehoshua Eliashberg
The entertainment industry is Jehoshua Eliashberg’s business. At the Wharton School, Eliashberg sheds light on targeted advertising, the wisdom of crowds and the effects of the current economic climate on the film industry. With consideration for the new administration, Eliashberg also makes predictions for biotech, pharma and the adoption of mobile content technologies, or lack thereof.With the proli....more |
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Author: Jehoshua Eliashberg Tags: Wharton | entertainment | Jehoshua Eliashberg |
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Tim Searcy of the American Teleservices Association Discusses President Obama’s Possible Impact on Call Center Outsourcing
Tim Searcy, CEO of the American Teleservices Association (ATA), is a seasoned expert on regulation, compliance and call center management. He joins Customer Management IQ to shed light on some of the new regulatory issues facing call center employers with consideration to the Obama administration. Searcy explains off-shoring, regulation and fresh perspectives on call centers from the ATA. In some o....more |
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Author: Tim Searcy Tags: Tim Searcy | FCC | American Teleservices Association |
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Herb Sorensen Knows What Your Customers Are Thinking
Herb Sorensen, author of Inside the Mind of the Shopper, has spent his career studying the microscopic analysis of millions of shopping trips. He knows what customers are thinking. Sorensen believes improving the efficiency of the retail experience is no longer an option and explains how to improve customer engagement through enhanced customer experiences. What sparked your interest in the “science of....more |
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Author: Herb Sorensen Tags: economic downturn | merchandise | pricing |
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Core Values and Customer Loyalty: Do You Have What it Takes?
Marketing will never be the same. The way marketers manage the relationships between organizations and customers has changed forever, and, for the first time, the responsibility for managing the brand has been transferred to the consumer.Your brand has become fluid (whether you were aware of this or not) and the cornerstones of your retention and reputation management strategy have shifted. Half-executed cu....more |
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Author: David Cliche Tags: customer | customer experience | David Cliche |
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Understanding Irrational Customer Behavior and Something Rotten in the State of Advertising
Let’s face it, we’re all consumers. Whether we’re buying a cell phone, a Swiss anti-wrinkle cream, or a Coca-Cola, shopping is a huge part of our everyday lives. Which is why, each and every day, all of us are bombarded with dozens, if not hundreds, of messages from marketers and advertisers. TV commercials. Highway billboards. Internet banner ads. Strip mall storefronts. Brands and inf....more |
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Author: Martin Lindstrom Tags: shopping | buying | marketing |
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Ana,
I am writing a book for Wiley on the topic of social media marketing entitled The Digital Ha
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web 2.0 marketing
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abbott nutrition
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