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How to Turn the Call Center into a Meaningful Marketing Platform
I will always remember one of my first days as a brand marketer at Procter & Gamble, when I visited our call center team as part of a general onboarding to each of the parts of our business. In a large office across the street from our Cincinnati headquarters, I got to listen in on dozens of calls from consumers who had questions about whether Mr. Clean was safe on their wood floors, complaints about....more |
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Author: Bob Gilbreath Tags: call center | customer service | customer |
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Nurturing An Emotional Bond With Your Customers: A New Age in Customer Loyalty
In today's uncertain business climate, it is more important than ever to secure the Loyalty of your customers. Loyalty is the trust, the understanding and the emotional bond you have with your customers, and they with you. Nurturing this emotional bond is the heart of loyalty advantage. Hear some surprising |
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Author: Blake Landau Tags: building customer loyalty | customer loyalty | customer loyalty research |
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