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Southwest Airlines and Case-Mate on Leveraging Social Media to Gather Customer Feedback
Voice of the Customer (VOC) is something your company needs to be listening to. If you aren’t listening for customer feedback online and your VOC is falling on deaf ears, your company will be in for a rude awakening.Navigating the social Web is one of the most powerful ways for your brand to act as a listening board.At this year’s 2009 Customer Feedback Week conference, Steve Latham, founde....more

Author: Steve Latham
Tags: voice of the customer | voc | customer feedback

	Is brand awareness a useful research measure in an era of digital and shopper marketing? I’ve always had a love-hate relationship with measuring brand awareness, especially aided awareness. What a CPG marketer really wants to know is how to get their brand noticed at retail.
Author: Joel Rubinson Tags: behavioral economics \| branding \| digital marketing 09/01/2010 12:00:00 AM EDT

	What if Someone Says Something Bad? I hear this question a lot when talking to companies about social media: “What if someone says something bad about me?” It’s a practical question that too many Social Media Experts take lightly, “Well, wouldn’t you rather know they’re saying bad things?” Um. Sure.
Author: Janet Johnson Tags: Blogging \| SEMPR \| Social Media 04/07/2009 12:00:00 AM EDT

	What’s a Researcher Like Me Doing in a Place Like This? Could a marketing researcher bring a new, edgy perspective that others would find compelling? Yes! Blogging for Fast Company Magazine on marketing, advertising, and innovation.
Author: Joel Rubinson Tags: Research is Cool \| advertising \| branding 06/29/2009 12:00:00 AM EDT

	New Media Toolkit! List of online marketing and new media tools for business marketers.
Author: Steve Latham Tags: Marketing \| Social Media \| new media toolkit 01/08/2010 12:00:00 AM EST

	SOCIAL MEDIA STRATEGY SOCIAL MEDIA STRATEGY is intended to help marketers understand the opportunities, challenges and pitfalls of social media marketing while providing a framework for developing a social media strategy. This presentation provides the information and guidelines you need to craft a social media strategy.
Author: Steve Latham Tags: Marketing \| Social Media \| Strategy 01/02/2010 12:00:00 AM EST

	New Media Toolkit (updated!) List of online marketing and new media tools for business marketers.
Author: admin Tags: Marketing \| Social Media \| new media toolkit 02/12/2010 12:00:00 AM EST

	New Media Toolkit (updated!) List of online marketing and new media tools for business marketers.
Author: admin Tags: Marketing \| Social Media \| new media toolkit 03/01/2010 12:00:00 AM EST

	SAS Introduces Social Media Analytics (and the crowd goes wild…) Isn’t there some sense of irony that the largest analytics company in the world, with the most products and the highest scalable solutions (yeah, go ahead and tell me about better, larger, cuter companies in the comments) had not even entered the Social Media world until now? After all, we are
Author: Esteban Kolsky Tags: Customer Experience \| Analytics \| enterprise feedback management 04/19/2010 12:00:00 AM EDT

	SAS Introduces Social Media Analytics (and the crowd goes wild…) Isn’t there some sense of irony that the largest analytics company in the world, with the most products and the highest scalable solutions (yeah, go ahead and tell me about better, larger, cuter companies in the comments) had not even entered the Social Media world until now? After all, we are
Author: Esteban Kolsky Tags: Customer Experience \| Analytics \| enterprise feedback management 04/19/2010 12:00:00 AM EDT

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