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An Interview with Brand Bubblist John Gerzema
According to branding phenomenon John Gerzema, author of The Brand Bubble, the best brands today communicate excitement, dynamism and creativity. So what do Pixar, Wikipedia, Adidas and the iPhone have that other brands don’t? We asked Gerzema how he collected and analyzed the data to compile a chart of the highest performing brands today. What he found was sobering: The amount of trust consumers plac....more |
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Author: John Gerzema Tags: branding | John Gerzema | The Trouble With Brands |
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