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	Can Social Media Success Translate into Sales?: A Look at Old Spice If a shirtless hunk proposed marriage to you via a YouTube video, would you say yes? I probably would. Then again, if a shirtless hunk proposed anything to me I’d probably say yes. Anyway, this totally worked for a dude who got the Old Spice guy to propose for him. The now-fiance had reached out to
Author: Jessica Livingston Tags: Uncategorized \| old spice \| old spice campaign 07/28/2010 9:25:00 AM EDT

6th Annual Prepaid Mobile Summit
Venue to be Confirmed, Bangkok
January 25 - 26 2011 January 25

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Making Stuff That Matters with Tim Manners
Tim Manners, author of Relevance: Making Stuff That Matters, has discovered the solution to the marketing "woes of many brands." Manners wants companies to stop worrying about demographics, fads and cutting-edge advertising and instead "focus on relevance." In this interview, Manners unearths the secret to making, marketing and selling relevant products. In your book you highligh....more

Author: Tim Manners
Tags: Tim Manners | Relevance: Making Stuff That Matters | Gore campaign

Customer Experience Asia 2010
Novotel Kuala Lumpur City Centre, Kuala Lumpur, Malaysia
September 14 - 15 2010 September 14

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Energy Company contact centre is this the hardest call centre environment to keep agents motivated?

Tags: successful power company campaigns | energy companies and the customer experience | Do energy companies look after their customer? Whats been your most successful marketing tool to reward loyal customers? What is your most successful

	Using Insights and Analytics to Optimize the Customer Journey Welcome to my blog! I am looking forward to using this forum to drive interesting conversations on recipes and case studies around the topic of customer engagement. How do organizations find the best paths to move customers towards deeper and long-term engagement? What challenges and risks do they face in
Author: Ashish Singru Tags: Customer Management \| analytics \| Ashish Singru 02/13/2009 8:03:00 PM EST

Fresh Marketing: An Interview with FreshDirect's CMO Steve Druckman
FreshDirect has won over its customers with a user-friendly Web site, great products and a continued commitment to its customers. Recently ranked as a top choice in the Internet Retailer Top 500 Guide, this NY-based company has spent the last few years keeping its customer relationships fresh as well as

Author: Blake Landau
Tags: customer loyalty | marketing | analytics

How Businesses Can Profit From Surprise Marketing: An Interview with Author and CMO Andy Nulman
Most marketers’ messages fall on deaf ears. Nothing shocks us anymore. It’s all been done, and marketers rarely step outside of their comfort zone to shake things up. Andy Nulman wants to change this and teach marketers how to profit by taking chances. Nulman’s new marketing book, Pow! Right Between the

Author: Blake Landau
Tags: customer management | marketing | Pow! Right Between the Eyes

	Social Media Series: Arun Rajagopal on Bridging New & Old This week's guest for Flooring The Consumer's Social Media Series: Bridging New & Old is Arun Rajagopal . By day, Arun Rajagopal is advertising copywriter at Wunderman Oman working on leading airline, real estate and corporate brands in the Sultanate of Oman. At all times, though, Arun is our amazing
Author: C. B. Whittemore Tags: Bridging Old/New Media \| social media \| marketing 02/11/2009 12:00:00 AM EST

	The Entire Bridging New & Old Social Media Series As announced in Social Media Series: Bridging New & Old , I launched a new series about Bridging New and Old Media on December 2, 2008 . It is sparking discussion and actionable ideas on how best to reach all customers and include them in discussions about the value we offer. I'm delighted at the
Author: C. B. Whittemore Tags: Bridging Old/New Media 02/08/2009 12:00:00 AM EST

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