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Winning Customer Loyalty in an Economic Crisis
It is true that customers buy less in an economic recession. But the fact is that they still buy—customers are just choosy about where they spend their money. So the question is, why don’t customers buy from you? Where is your customer loyalty? If you are in a commodity market, then your customers may well be seeking lower cost substitutes. But in most cases, particularly for service brands, the....more |
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Author: Shaun Smith Tags: customer | recession | customer satisfaction |
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Winning True Customer Loyalty and Trust in a Recession: A Conversation with Expert Shaun Smith
Would you believe it if someone told you that in over 50 percent of cases, lack of trust was the primary reason a customer decides not to buy? According to customer experience expert Shaun Smith the elephant in the room in the failed sales department is absence of trust. Shaun Smith is an internationally acclaimed consultant and thought leader. His latest book, See, Feel, Think, Do–The power of Ins....more |
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Author: Shaun Smith Tags: customers | customer | recession |
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50 Feet From Me: Penetrating the Customer's Trust Circle
We believe that personal plays a central role in the way that brands need to approach customers today. Not as a demographic, as a group or as a number, but as individuals with individual needs that demand to be met on an intimate and personal level. We take a “50 Feet From Me” concept in an effort to bring the focus back to the personal. Not just to create mass uptake for sustainability, but ....more |
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Author: Shari Swan Tags: customer | customer experience | brand trust |
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Defining Trust in Customer Strategy—Call Centers and Beyond
Vampire Bats and Customer StrategyA few years ago, I had the opportunity to attend a practitioner-only focus group led by one-to-one marketing and customer strategy guru Don Peppers. We talked about the latest trends in customer strategies, and during the discussion, Don asked an intriguing question: “Does anyone know how vampire bats and human beings are similar?” You can imagine the bewildered....more |
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Author: Art Hall Tags: value to the customer | call time | customer trust |
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