Social Business With Dr. Natalie Petouhoff and Kathy Herrmann

Social CRM rockstars Dr. Natalie Petouhoff and Kathy Herrmann have defined the phrase "social business" and are here to tell you about it. If you’ve been rolling your eyes at your competitors who are "going social" you probably need to take a second look.

Dr. Natalie Petouhoff, arguably the Madonna of the social CRM community, is known in crm circles far and wide for her ground-breaking work on social crm. Dr. Natalie is a former Forrester Research analyst covering social media, social business and customer relationship management (CRM).

Co-panelist Kathy Herrmann, Partner in Pathlight Solutoins, is known as the "business process queen. Herrmann has created a business valuation methodology and tool called ValueRight.

The two pre-eminent thought leaders on social media discuss the real value of "going social." In this panel you will hear exactly what social business means and how you can put "crowd sourcing" to work for your organization.

Today Herrmann and Petouhoff discuss the new "village mentality" of customers. The social business model is not about the technology, it’s the return to a village mentality, where people work in the village in which they live. In the village mentality the villagers live most of their lives near the people they did business with. They have a vested interest in helping the community to prosper to bolster individual prosperity.

Social business, an outpost, can appear anywhere in the world thanks to connectivity. How you create the processes will determine your ability to turn customer data into actionable intelligence.

While marketing and pr were first to the gate in social media, it's time for customer service and the call center to get smarter about going social.

In this panel with two industry futurists learn what some of the pioneers have done to leverage social business including Lenovo, Feico, Best Buy, iRobot and more.