Download Brochure

Please complete the information below to complete your download.

Please note: That all fields marked with an asterisk (*) are required.

First Name *
Last Name *
Job Title *
Company Name *
Email Address *
Telephone *
Country *
Where did you hear about us? *

I would like to receive information about sponsorship and exhibition opportunities

Yes, sign me up for the FREE Call Center IQ e-newsletter, including information on FREE Podcasts, Webinars, event discounts and online learning opportunities.

Integrating Live Chat With CRM To Boost Customer Experience

Posted: 07/29/2009

Editor's note: In this virtual case study, David Cicarrelli of describes how to partner live chat with CRM systems. Hear more from Cicarrell, a speaker at IQPC’s Call Centre Week Canada conference in August. Learn about the event here.

David Cicarrelli is interested in matchmaking.

The founder of, Cicarrelli saw a demand for improved customer service offerings and launched his company, a matchmaker between buyers and sellers of voice recordings.

Cicarrelli is interested in improving the customer experience through a simple integration of live chat with customer relationship management (CRM) systems. is interested in premium customer care and improving customer management for other companies, in addition to its own shop. In looking at live chat technology, Cicarrelli claims the number one mistake businesses make is treating live chat like it’s e-mail.

In leveraging the CRM software offered by Salesforce, made a system to capture customer data while engaging with the customer in real-time. This greatly reduced administrative work in addition to time delays for the customer caused by waves of e-mail. leverages LivePerson, a live chat solution, to respond to customer inquiries in real time. This can include anything from a sales lead to answering the inquiry of an existing customer. It helps to increase time to resolution, streamlining support cases and reducing overall e-mail. Live chat, a specialized skill, just like outbound telephone sales and support, needs to be leveraged appropriately and carefully.

In this virtual case study, Cicarrelli, who is also a presenter at IQPC’s Call Centre Week Canada conference in August, explains how you can create your own match by joining live chat with CRM to clean up and improve your customer service offering. To find out more visit Cicarrelli's website.

Leave this field empty
To continue viewing this content please fill out the form below and become an IQ member.
Already an IQ member? Sign in

First Name:  *
Last Name:  *
Job Title:  *
Phone:  *
E-mail:  *
Company:  *
Country:  *
User Name:  *
Password:  *
Confirm Password:  *

Tags:  crm | call center | customer relationship management | contact center | David Cicarrelli | interactive voice response | call centre week canada | live chat | call centre | ivr | systems | | customer service

comments powered by Disqus

Advertise With Us

Join the Call Center IQ Community