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Know Your Customers: Three Steps to Increasing Customer Engagement

Posted: 04/15/2009

In today's brutal economy, creating messages that resonate with customers is the only way to differentiate products and services. A little-known secret is the importance of “tribe,” or sense of belonging, to buyers. In fact, “tribe” is more important than price in customer decision making. This is something most businesses don’t take into account—to their own peril. In this virtual case study presentation, marketing expert Judy Murdoch of Highly Contagious Marketing illustrates how to create marketing and other outreach communications that give customers a “tribe.” Murdoch introduces small and inexpensive but impactful actions a business can take to demonstrate their customers aren’t just “statistics.” Murdoch also discusses how to create products and services customers love, specifically how heart-centered products invite customer interaction and feedback.



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Tags:   marketing | economic crisis | marketing communications | branding | online marketing | Judy Murdoch | customer | highly contagious marketing | brand | marketing services | customer value | business marketing | customer engagement | email marketing | customer experience

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