About this Podcast...
In today's uncertain business climate, it is more important than ever to secure the Loyalty of your customers. Loyalty is the trust, the understanding and the emotional bond you have with your customers, and they with you. Nurturing this emotional bond is the heart of loyalty advantage. Hear some surprising and counterintuitive insights on the difference between customer satisfaction and customer loyalty—and find out what the band Phish can teach us about delivering wow experiences. In this session, Brookeside Group CEO Tom Cates, an expert in a comprehensive approach to customer loyalty, sheds some light on the matter.
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Events of Interest
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Customer Experience Management for Banking & Financial Services
Venue to be confirmed, London, UK
September 18- 20, 2012 -
12th Annual Minimising Churn and Building Customer Profitability
Amara Hotel, Singapore
June 6- 7, 2012 -
3rd Annual UAE Customer Service Week
Abu Dhabi, United Arab Emirates
September 30- 3, 2012 -
Customer Experience Summit 2012
Miami Marriott Biscayne Bay, Miami, FL
May 21- 23, 2012






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