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How Cars.com's Mobile Site Jumped to the Front of the Game

Posted: 06/15/2011

Kate Paduchowski, Cars.com’s Senior Product Manager for Mobile, discussed the lessons she has learned overseeing the growth of the company's mobile site since last year at the recent 3rd Annual Customer Experience Summit.




Tags:   Mobile Engagement | Mobile Monitoring

How Cars.com's Mobile Site Jumped to the Front of the Game

Thirty percent of people who have accessed Cars.com’s mobile site have never seen the regular Cars.com website - an astounding number. Launched in 2010, Cars.com’s mobile site has become an increasingly useful product for the company, which supports the site with a dedicated mobile team.

Kate Paduchowski, Cars.com’s Senior Product Manager for Mobile, discussed the lessons she has learned overseeing the growth of the company's mobile site since last year at the recent 3rd Annual Customer Experience Summit.

“We treat mobile like a unique product being developed that requires resources,” she said. In Poduchowski’s opinion, a common pitfall of mobile development is that the development of a mobile site and apps gets tacked on to a team’s current responsibilities.

With no one singularly tasked with mobile development, the aimless results can drive potential users away permanently.

Paduchowski thus suggests several questions to ask before jumping into the mobile development game. Consider the budget and resources available, before using that information to make the decision about whether or not to defer production to a vendor.

To check out all of Paduchowski’s tips, check out the full video above.


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