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Customer Management IQ

Voice of the Customer: An Essential Ingredient for Effective Customer Management


Posted: 03/25/2009

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Tags:   VOC | Reg Goeke | Voice of the Market | voice of the customer


In an effort to effectively improve profitability and market share gains, smart companies are leveraging voice of the customer (VOC) in the current economic crisis. Companies are leveraging Voice of the Customer for smarter cost reductions and targeted revenue growth. In this virtual case study presentation, Voice of the Customer expert Reg Goeke, co-founder of Market Value Solutions, presents how listening to the right customers will help you identifty value performance gaps and how Voice of the Customer and Voice of the Market are important strategic weapons in an economic downturn.





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