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Creating a Customer Focused Culture

Posted: 08/22/2010

CIO of Acronis and IT specialist, Ed Benack talks at March's annual Customer Experience Summit about creating a customer friendly culture. His advice includes, "don't underestimate policies and proccesses being customer focused"  and "get a lot of broad examples" when changing your customer service approach. Benack references successful business's L.L. Bean and Nordstrom, who both have a strong customer focus.

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Tags:  customer support | strategy | Acronis | Ed Benack | customer experience | L.L. Bean | Nordstrom | policies


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